How OTT Media Platforms are Using Web Scraping Data?

There has been a huge change in the scenario of OTT Platforms. OTT or ‘The Over Top’ platforms are the media apps or services, which we utilize on our smartphones to view video content. These services are directly provided to users online. Many changes have come into platforms over the years. All these have started with Amazon Prime Video Streaming across the world. Video on Demand and OTT platforms are using a lot of data at different levels to provide the right content to the audience.

October 21, 2020

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Platforms like Hotstar, Netflix, and Amazon Prime are using data every day to offer attractive content. Data is available all over the place and is mainly used by companies, which create video content for various audiences. By 2023, the OTT platforms would reach the market revenue of $42Bn with 351 MN subscribers around the world using current platforms Amazon Prime Video, Netflix, and more.

Improved Lifetime Value of Every User

People are always looking for cross-selling. For instance, Amazon provides prime membership together with Amazon Music as well as another special amazon with the Prime subscription. It helps increasing a user’s loyalty for the brand as well as keep them involved in the services for a long. Data Analytics assists in identifying the user’s trends as well as helps the business in showcasing cross-selling promotions to the associated user.

Better User Experience

The custom-made recommendation is provided to users after they finish watching various channels or shows. Data assists organizations in finding and predicting recommendations to the users. It increases content platform variations and makes that unique.

Targeted Advertisement

This procedure needs data from different resources and data extraction services to provide quality data to these companies. Ads need to run for promoting the content made by OTT platforms. This is to increase content subscriptions and viewership to the platforms. Ads are very important and original ads can directly help to increase sign-ups for a platform. Data assists in identifying users of a platform and it also assists in finding out the prospective platform customers.

Perfect Predictions

Offers as well as price sale about the subscriptions could help you boost the sales of subscription plans, which are being provided by an OTT platform. Scraping web data is helpful in these cases where data is provided to the organizations for making a deeper analysis, infer-key statistics as well as other important data from the given data.

Success Insights from the Customers

A combined approach is taken for understanding the requirements for the data sources, data models, data volume, as well as data velocity. Using all the inputs, apps like Hotstar, Amazon Prime, and Netflix produce huge data on an enterprise level. They also make a pipeline to do a business intelligence analysis. The reports of Business Intelligence provide capture main insights about users like (channel, genre, show, payment mode), content (subscription plans, no. of times watched). It has provided the content producers and creators a nuanced and unified view of an audience.

Market Leaders

Companies like Amazon Prime, Netflix, Hotstar, etc. perform a lot of research on their audience. Various content creators are provided the freedom of working on various content types for different audiences across dissimilar platforms. Statistics show that over 3.6 million people have changed from free to paid subscriptions.

How Different OTT Platforms are Using Data to Personalize Content?

All the OTT platforms have more than 500 million subscribers and it gives a benefit of no other proportions. The content personalization starts when subscribers’ data concentrate on these details:

Nature of the Content

The content nature is being observed by the users on various platforms. It helps in identifying the content genres, which are being observed by the users around the world.

Location

A user’s location is very important for different platforms to display ads as well as recommendations in local languages. It helps in growing the subscription targets and subscribers set by different companies.

Ratings

Ratings are the most significant factor for any movie or show. Ratings decide if they have a sequel or a second season. It also assists content creators in getting an understanding of what kind of content they could create especially for different audiences.

Devices Used

The majority of platforms would have to get optimized for the mobile also. However, it is a significant factor because they can make content, which is well-optimized so that this can run easily on all the devices. Devices play a key role in the user trend’s data. It is amongst the key attributes, which contribute to the increase in purchasing a subscription.

Other Important Data Points

Key data points assist content creators to understand the audiences. It helps in increasing their capability as well as pushing boundaries. In turn, it gives jobs to various artists across the business.

Conclusion

The path ahead for different OTT platforms is hard and long. However, they have taken the mindset of the majority of audiences. OTT platforms and Apps are ruling the world and it looks bright for the future. All these platforms need quality data at different levels, sizes, and formats. They utilize Web Scraping Services of companies like 3i Data Scraping that scrapes the data, which is publicly accessible on different websites.