An Introduction to Google SERPs and How to Extract Google Search Engine Data?
Extract reviews, paid and organic results, advertising, pricing, and other information out of Google Search result pages (SERPs) by scraping them. Customize the language and the country.
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Although scraping may be a novel idea for your professional or personal endeavors, digital marketers, data analysts, and IT experts have used it for some time. Set the stage by going through the fundamentals first.
For any reason, you might need to keep track of how your website ranks over time or examine your Google Ads about a group of keywords. Consider comparing your website to your rivals to see what they currently do.
Answers, speed, and accessibility are all associated with Google, billions of dollars, users, clicks, searches, and terabytes of data. If you have the necessary tools and techniques, you can retrieve such data automatically and with ease.
Whatever the motivation, the procedure must be seamless, rapid, and automated. Google search result scraping is the most effective method for achieving that.
Here in the blog, we will demonstrate how to use Google Search Results Scraper, a ready-made application available on the 3i Data Scraping platform, to scrape the most extensive library worldwide.
Defining Google SERPs
When you enter your search term and press Enter, Google will display a page with a list of search results for you, known as a Google SERP. Search Engine Results Pages, or SERPs, can be found on other search engines besides Google, which holds a 90% market share. These other search engines include Bing, Yahoo, Yandex, and others. We need to be familiar with this word to use web scraping on the Google Search Engine. The words Google page, Google search page, and Google SERP are equivalent and interchangeable; however, to be technically correct, we’ll stick with Google SERP.
Reasons Behind Scraping Google Search Results Page
The market leader among search engines is Google.
No one in the world will find your company if it does not appear on page one of Google search results. Businesses frequently succeed or fail based on Google’s ranking results.
Developers and analysts keep an eye on the data from Google search for several purposes, such as:
- Monitoring weekly changes in SERP ranks
- Verifying that the chosen keywords appear in PPC advertisements
- Creating URL lists for web crawlers inside the company, etc.
Google does not, yet, provide a straightforward interface for extracting data from its search results. Search Result Data Scraping from Google is necessary to download findings because of this.
Steps to Extract Google Search Results
There are two approaches—one difficult, to analyze and scrape Google search results.
The challenging method entails creating code to:
- The challenging method entails creating code to:
- Start a headless browser session using Selenium or a comparable framework.
- Create a script that launches the query, then wait for the results.
- Deal with Google’s search criteria, including rules, shopping, and other options.
- To get the mobile search terms, simulate a mobile browser by changing the User-Agent and the screen size.
- If you need to acquire the results from other nations, use a proxy server or VPN to obtain an IP address from that region or country (maybe cities).
- Take care of IP rate limits and captchas. The Google antibot defense mechanism is excellent.
- You will need rotating proxies, which are relatively expensive, to execute this. You’ll require at least 1000 IP addresses for a Google SERP scraper of reasonable size.
Also,
- If everything is in place, parsing the results using Selenium may appear to be a simple operation.
- BeautifulSoup is the perfect library to aid you with scraping the results page if you use Python, as we do.
How is Google SERP API Used in Extracting Google Search Result Data?
Technically, you can gain some understanding of how Google functions and presents results without the use of any particular SEO tools; Google your keyword and observe the results. However, this strategy has two issues: first, doing the procedure manually and on a large scale takes a lot of time; it’s a monkey job. Second, you cannot regard the outcomes as objective. In the 2000s, Google SERPs were essentially the same across countries. Today’s Google algorithms provide customized results for each user while taking into consideration a variety of parameters.
Device type: If a user searches on a smartphone, the search results will appear differently since, as of 2015, Google prefers to display websites optimized for mobile devices.
Registration: If a Google user logs into their account, SERP results will be consistent with their browsing history and activity, assuming their data-related settings let it.
Browser history: If a person rarely clears the cache in their browser, Google will use that data with cookies from prior search requests and modify the results.
Location: Google will align the SERPs with the user’s location if the geolocalization option is enabled. Because of this, the search results for “sushi takeaway” in Prague and Los Angeles will change. Regarding local search, the outcomes will include information from both Google Search and Google Maps.
An automated crawler that is both user-friendly and sophisticated enough to scrape a large website like Google is the answer to both the physical labor involved in the process and the lack of objectivity it produces. To put it another way, a SERP API is a tool that will automatically collect data from Google SERP for you to study and use.
We designed our Google Search Result Scraper specifically for this purpose. Our SERP API allows for the complete data extraction on:
- Inquiries with both organic and paid results
- Others inquire about costs and reviews
Is Scraping of Google Search Engine Legal?
Extracting Google search results is lawful because they come within the category of accessible to the public data. However, there are types of data you should not be gathering, like personal data or content protected by intellectual property.
